Grit and Grind Gear was created by two disabled veterans who were tired of seeing the exact same thing. Going around the world, working out at different gyms; it just seemed like there was so much out there yet so little. With the rise of social media, it became even more apparent that it was proving more difficult to show your individuality. So many times people settle: They like the shirt, dont like the logo/slogan. Like the slogan, dont like the type or material of the shirt. Like the shirt and slogan, but dont like the color.